
The other day was my birthday, I think you all know it. Between Facebook< (strong>, MyBlogLog, BlogCatalog, Plaxo, Skype and mail, i received around 400 messages. Hard to believe, isn’t it?
It is certainly true that functions in most social networks that remind you about coming events make ti very easy to send suche messages almost automatically, but this is not the point. Four hundred messages (or such) imply four hundred people that, for one reason or another, think you deserve their attention, maybe even their affection.
What have I done to raise such an esteem?
I got back online at the end of 2006 first with a site, then with a blog. The following year I started to frequent social networks, the ones stated above, but also Neurona and others. On Neurona especially, I have done a lot to sell my character, the old competent and funny professional, yet nipping with the unwise.
I contributed to create Crazy Marketing Network and to diffuse it, also because of self promotion, maybe with contents interesting for many (I really hope so), but certainly not as the sole author. All out team members are authors.
Usually I’m always available and helpful. It’s my nature, but it also is part of my strategy. Nothing extraordinary, and nothing others wouldn’t do
But mainly, I cared about my online based business. I made my own interest. I don’t think I’m something special.
The other day, Silvia Aznar, the former responsible of Neurona for Italy, wrote me on Facebook a sentence that impressed me and made me think. Deeply. I will translate it for you:
“You must realize that you are now a part of our lifes. Even if we don’t reply, we are waiting for your posts, your messages, your pokes. And if you don’t send any, we miss you.“
Beautiful words that perfectly express the same I feel for the vast majority of my contacts. There is an online life that isn’t virtual, but is made of emotions and feelings that are actually very real.
But I’d like to have your point of view as well. Is it as Silvia says? Can a single person’s online presence really be that important for a whole collectivity?





















