INCLUDE_DATA
AAA creatives
AAA Alex Badalic
Comunicazione Non Convenzionale
Unconventional Communications
Considerazioni a ruota (quasi) libera di un copywriter e strategic planner un po' SEO su marketing, pubblicità, social media, SEM/SEO, Web, creatività e pensiero laterale

 

Tuesday, January 13, 2009

BURGER KING, IS IT A FLOP?

 

BURGER KING

Registered on November 3, 2008 for Burger King Brands, Inc. and modified on January, 11, the site has made until now over 41,000 impressions on Google, almost 11,000 relating to blogs.

 

BIG WHOPPER

WHOPPER SACRIFICE

It’s a Facebook application that, in exchange of the removal di 10 “friends” gives you a voucher for a Whopper, the bestseller of the American chain. The promotion is only for the US market.

Considering how important the company is, and that the site is alraedy online since over two months, I wouldn’t call it much of a success. The Facebook groups referring to it are only 11, and all have very few members.

The most surprising thing is that a good deal of the Facebook groups dealing with the promotion are Europan, while Burger King’s offer is only for America.

Ad yes, while I was writing there notes users were 215,198, according to the online counter.

Readers can judge by themselves.

 

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks

Creative Commons License

Copyright © 2006-2009 Alex Badalic.
Alcuni diritti riservati.


Riproducibile per ogni uso non commerciale sotto licenza Creative
Commons
, citando il nome dell'autore e quello del blog. Ogni altro
uso, soprattutto la pubblicazione a scopo commerciale, richiede
l'esplicito consenso scritto di AAA Copywriter Pubblicià Varese.

Concept by Alex Badalic, Web design by Davide Tommasin