The
Italian Marketing Team
Manifesto
To Improvise, To Adapt, To Reach One’s Goal
(Gunnery Sergeant Thomas Highway (Clint Eastwood), “Heartbreak Ridge”, 1986)
War has become transversal. And if marketing is war, we want to win. Always.
Let’s bring marketing out from offices, from schemes, fron doble-brested suits.
Let’s fight our transversal marketing at all levels, strategic, tactical, operational.
Internet is the top medium to reach our markets, to gather information, for strategic planning, to carry out campaigns.
If markets are conversations, we want the proper words. Anytime. No logorrhea or triumphalisms, just to communicate like normal people does.
We want to coordinate ourselves, to compare, to discuss, and to involve our publics in our discussions, because it’s them, with brand fidelity, to make our products successful, giving us the feedback we need to decide, and because they buy!
We want our communication to be effective, forceful, remembered, shared.
We want to change the world. We want to change the markets, to change enterprises’ mentality.
We want to produce results.
And we want to enjoy doing so. and to make fun of all and everything, starting from ourselves.
ITALIAN MARKETING TEAM
Trasversal Marketing Unit
