EconomyPress International,
ECONOMY ONE CLICK AWAY!
- Client: Pharum s.r.l.
- Product: EconomyPress International
- Agency: AAA creative .net
- Strategic planner: Alex Badalic
- Creative director: Alex Badalic
- Copywriter: Alex Badalic
- Art director: Sasà Tomasello
- Web development: Franco Dalfovo
- Media: Web site, Internet, social media, press, sponsoring>
Launching the italian version of EconomyPress International, a financial press agency’s Web site, became the pretext to invite over 2,000 Facebook users to betatest it by subscribing for free to their financial newsletters service.
Online advertising is about to start with banners on main Italian economy sites as well as with advertorials on dedicated blogs and forums, a viral phase is bound to begin in September, and media partnerships are discussed right now.
Alex Badalic
AAA creative .net
